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Today at CES - Wednesday
By Maxus USA on 01/09/2015
Wednesday at CES gave us some great insights and direction on how brands get utilize the technologies at CES. GroupM’s Chief Innovation Officer, Cary Tilds, gave a tour of the Eureka Park exhibits in the Sands hall. A couple of highlights were the mash.me that allow you to become a character in an animated story simply by using your webcam and the blue maestro pacifier that monitors your baby, medicine intake and temperature.
Today at CES - Tuesday
By Maxus USA on 01/07/2015
Maxus kicked off CES with a bang! Here’s a little of what we got into:
A Maxus-hosted panel, with the kind support of our friends at Scripps, was a huge success. Brands really got a sense of how to make video work for them in this cluttered and divergent space. Jeffrey Cole (Center for the Digital Future), Tal Chalozin (Innovid), Zacch James (Zefr) Tamara Franklin (Scripps networks Interactive) and Oren Katzeff (Tastemade) graced the stage accompanied by our host, Steve Williams. In case you missed it, here are some of the highlights:
- Brands need to start with a clarity of purpose and stay true to that, but also adapt to the evolving tastes of their customers (Tamara)
- The immediacy of content is often more important than the screen size. You’ll watch the World Cup finals on your device instead of a tv if it means watching live (Jeffrey)
- There are a lot of ways to tackle the content issue from a brand perspective, but a great place to start is discovering your brand culture (Zach)
- Adding a brand’s data to the data received during a campaign can significantly increase efficiency (Tal)
- The taboo of UGC has vanished. While it’s still not all great, there is a lot of great stuff brands can embrace. (Oren)
