(posts_tagged_with): Social Media

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Brands Get In on the Madness

By Marc Budkofsky on 03/20/2014

Advertisers take advantage of march madness

The NCAA Division I Men’s Basketball tournament (aka March Madness) is upon us again. Tipping off this afternoon, the top 68 teams in the country all have the chance to compete for the national championship. So what makes this sporting event worthy of taking over our TV’s, web browsers, and social media feeds for the entire month of March?
(Photo cred: Baltimore Sun)
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#ShamrockShake – Mother Nature’s Unexpected Impact on McDonald’s Seasonal Treat

By John Cole on 03/17/2014

Every March, McDonald’s promotes their green-dyed mint flavored milkshake fittingly dubbed “Shamrock Shake” to celebrate St. Paddy’s Day. Ordinarily, it wouldn’t be unusual for more people to be talking about the Shamrock Shake on social media channels on March 17th, but Mother Nature has caused an unexpected lift in social media conversations. 

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