(posts_tagged_with): Sports

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Opportunities with the US Open

By Doug Ng on 08/11/2014

media, advertising, us open

Many passionate fans viewed streaming content of their favorite sport this past June and July on WatchESPN.  No, I’m not talking about World Cup futbol.  I’m talking about Wimbledon tennis.  The ATP and WTA tours play all year long, but right now is a great time of the year as Wimbledon is just behind us, and the North American hard court season leads up to the US Open.

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For the Love of (Football) Training!

By Spencer Bahler on 08/07/2014
 
When I was driving in my car the other day, I was listening to a sports report announcing the return to NFL Training Camp.  This caught me off guard, as I felt it was way too early in the Summer for this to be happening.  But despite my strong desire to hold onto the 90-degree weather for many more weeks to come, this indeed was true – NFL Training Camp is in full swing!  
 
For those of you who aren’t aware, Training Camp is the annual gathering of NFL players and coaches, to align as a team, to get back into peak physical and mental shape, to run scrimmages, and to go through drills and other sessions to prepare for the upcoming season.  
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Measurement is critical, but not the only thing - look to The Masters

By Neil Stewart on 04/10/2014

Perhaps I have been party to a lot of conversations in the last few weeks, where the ONLY thing being discussed is the metrics. The numbers. And perhaps my last 10 days in the USA has amplified this sense that we are becoming obsessed by things that can be measured. 

As a golfer I love the game for a LOT of reasons. The numbers and statistics are a tiny part of that. Yet the upcoming coverage of the US Masters seems to be focussed only on the numbers - who has the best sand-save %, the person with the best green in regulation or fairways hit. It is as if this magnificent game can be cut and dissected and predicted if we can only look at more and more statistics.

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Let's Play Ball! Church & Dwight and MLB Announce Sponsorship Deal

By Jane Barasch on 03/28/2014

This week, Church & Dwight and Major League Baseball announced a multi-year, multi-category sponsorship agreement for Arm & Hammer and OxiClean to become “The Official Laundry Detergent and Stain Remover of MLB.”

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