(posts_from_date): February 2015
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Snapchat Succeeding with Brands
By Britt Waddell on 02/24/2015
No longer just a social media platform with a risqué reputation, Snapchat has emerged as a rapidly growing advertising platform. According to comScore data cited in Digiday, Snapchat’s audience grew by 9 million users from 2013 to 2014. While this number hardly compares to Facebook or Twitter, the growth it enough for brands to pay attention.
Our client, Universal Pictures, was the first advertiser to utilize Snapchat with trailers for Ouija and Dumber and Dumber To. These ads appeared alongside My Story updates from users’ friends, but were labeled “sponsored.” Universal’s success with this early venture reveals two things: 1) that Snapchat is an effective means of advertising to young audiences and 2) even when this audience has the option to opt out of viewing an ad on the platform, a significant number (“millions,” according Universal execs) will choose to engage. McDonald’s recently entered the Snapchat advertising scene with the same type of campaign.
[photo credit: Wired]
5 Trends for the Future of Automotive
By Metalworks on 02/12/2015
The recent Consumer Electronic Show (CES) at Las Vegas, Nevada saw several automakers reimagine the future of personal transportation. From driverless cars to gesturebased interfaces to new business models that would not have been possible a decade ago.
The expectations of consumers are evolving.
The report by Metalworks, the global R&D division and creative technology unit of Maxus, a media agency, is the culmination of research and learnings from CES 2015 and constant trend monitoring.
Blurred Brands
By Jennifer Server on 02/11/2015
No, it’s not Robin Thicke’s follow-up to ‘Blurred Lines’.
A wild contraption was recently revealed that blocks brand logos from one’s vision through a unique pair of glasses. Affectionately named “Brand Killer”, this invention from University of Pennsylvania students uses image processing technology to recognize and blur out brand logos from a person’s line of sight.
2014 Gaming Year in Review
By Bryan Mills & Dennis Yu on 02/05/2015
2014, across the board, was a year of large strides for the gaming industry. Mobile and casual gaming became more than just “Angry Birds”; “The Console Wars” picked up steam; Gaming tech hit the main stream; and gaming events achieved record breaking attendance numbers. The Maxus Gaming Mavens have pulled together highlights of the year and how gaming trends can help connect your brands with their target market.
Click to download the PDF with more details.
