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The Finance Industry Needs Tech to Win Over Millennials
By Ellen Bernacki on 03/05/2015
How does something that many Millennials perceive as boring—the finance industry—entice new consumers? Seamless integration into one’s personal lives and a focus on technology are two emerging trends we see, as evidenced by TurboTax and the Future Banking Competition.
Turbo Tax’s new campaign has a more humanistic tone than your average financial advertising, as they show how tax questions apply to a real person’s life, featuring scenes from an eventful Mardi Gras trip. Turbo Tax is even sponsoring stories on Snapchat reminding users that the tax service is free and easy to use—a valuable message in an engaging social platform that draws in Millennials. This is the perfect place for Turbo Tax to connect with consumers who will likely develop brand allegiance for a particular means of filing their taxes at this point in their lives. For TurboTax, it seems as if the blend between advertising that tells a story and ads that are digitally targeted to this age group will draw Millennials in.
Client Execution: Spice Islands
By Sarah Janousek on 03/03/2015
The holiday season is for delicious, home-cooked meals with friends and family, and our client, Spice Islands, was proud to share its artisanal expertise for the 2014 holidays. To help showcase the craftsmanship of the brand, Spice Islands partnered with Tasting Table to create a custom digital program. Together, Spice Islands and Tasting Table unveiled “A World of Difference” hub, which included six themed menus for all different types of holiday parties.
Blurred Brands
By Jennifer Server on 02/11/2015
No, it’s not Robin Thicke’s follow-up to ‘Blurred Lines’.
A wild contraption was recently revealed that blocks brand logos from one’s vision through a unique pair of glasses. Affectionately named “Brand Killer”, this invention from University of Pennsylvania students uses image processing technology to recognize and blur out brand logos from a person’s line of sight.
