Today at CES - Tuesday
By Maxus USA on 01/07/2015
Maxus kicked off CES with a bang! Here’s a little of what we got into:
A Maxus-hosted panel, with the kind support of our friends at Scripps, was a huge success. Brands really got a sense of how to make video work for them in this cluttered and divergent space. Jeffrey Cole (Center for the Digital Future), Tal Chalozin (Innovid), Zacch James (Zefr) Tamara Franklin (Scripps networks Interactive) and Oren Katzeff (Tastemade) graced the stage accompanied by our host, Steve Williams. In case you missed it, here are some of the highlights:
- Brands need to start with a clarity of purpose and stay true to that, but also adapt to the evolving tastes of their customers (Tamara)
- The immediacy of content is often more important than the screen size. You’ll watch the World Cup finals on your device instead of a tv if it means watching live (Jeffrey)
- There are a lot of ways to tackle the content issue from a brand perspective, but a great place to start is discovering your brand culture (Zach)
- Adding a brand’s data to the data received during a campaign can significantly increase efficiency (Tal)
- The taboo of UGC has vanished. While it’s still not all great, there is a lot of great stuff brands can embrace. (Oren)
Tours hosted by GroupM’s man main, Irwin Gotleib. Calling out that the OLED is the best picture of the show and if he had a smart watch, it’d be the LG G Watch R.
And what’s a Vegas story without a celeb sighting. Our Director of Content, Lori Greene, ran into Jesse Jackson.
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