(posts_in_the_category): Multicultural
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“5 Key Hispanic Trends” That Marketers Shouldn’t Ignore
By Leyda Reyes-Rodriguez on 05/07/2014
1. Total Digital Domination
It is no surprise that Hispanics are early adopters of technology and that they over-index in just about everything Digital. Hispanics are perhaps the youngest, most digitally savvy and most socially connected consumer group- this makes them very attractive to advertisers looking to engage beyond traditional media. The portability and connectivity that Mobile provides is driving unprecedented Digital behaviors among Hispanic consumers; advertisers should consider a screen agnostic media approach to capitalize on these Digital behaviors.
“Total Market” Gets a New Name: Transculturalism™
By Leyda Reyes-Rodriguez on 03/26/2014
Just when marketers were getting comfortable with the concept of “Total Market,” a new marketing term is coined – Transculturalism™. That was the theme of the 14th Annual Multicultural Media for Multicultural America Forum, hosted recently in New York by Horowitz Associates, a Market & Multicultural research firm. The event, attended by more than 300 media & marketing executives, consisted of research presentations and 5 panel discussions featuring industry thought leaders addressing their views of today’s changing multiplatform media environment.
