(posts_from_date): December 2014

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'Tis the Season for Predictions

By Jonathan Adams on 12/19/2014

2015 advertising predictions

The tree is lit in Rockefeller Center, great gifts have been on sale for months… and the "season of sharing” seems to be upon us.  

Sharing you say? Yes, while the holiday season seems to create a frenzy among our families and friends, it has a similar affect on our industry’s beloved pundits. Unlike saving a few dollars on a new Playstation4, these annual predictions are the gifts that keep on giving… at least through next December.

I don’t know about you, but I relish the many varied views of the coming year in both business and digital. It’s a chance to reflect on which technologies have caught fire, and which have failed; which consumer trends have peaked, and which are just getting started. Of course, it’s also a chance to evaluate last year’s predictions and their predictors.

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