Today at CES - Wednesday
By Maxus USA on 01/09/2015
Wednesday at CES gave us some great insights and direction on how brands get utilize the technologies at CES. GroupM’s Chief Innovation Officer, Cary Tilds, gave a tour of the Eureka Park exhibits in the Sands hall. A couple of highlights were the mash.me that allow you to become a character in an animated story simply by using your webcam and the blue maestro pacifier that monitors your baby, medicine intake and temperature.
We swung by the Amazon space to play with their latest gadgets. They sell many of their products as a loss leader and then work to monetize the software through ads. It’s a great and flexible place for brands to play.
Next up was a Groupm panel, Impact of Technology on the Creation, Distribution and Monetization of Media, with, Rob Norman (GroupM), Jim Packer (Lionsgate), Ed Erhardt, President (ESPN), Tim Connolly (Hulu), Kristin Dolan (Cablevision), and Michael Zimbalist (The New York Times). Cablevision had a clear direction that they were leaning into change and riding the wave with the consumers. They know that 24% of their broadband usage is from streaming services like Netflix and they are ok with that. They are connecting homes and offering simple broadband-only packages. In a conversation with Hulu, Kristin and Tim talked about a fully integrated search that we can’t wait to come to fruition. It would allow viewers to search a show and find all of the platforms where they can watch it on one screen.
We capped off Wednesday, with the CES staple, CES 2020, a discussion about how the technology today will shape our future 5 years from now. The panel included Chris Copeland (GroupM), Irwin Gotleib (GroupM), David Pogue (Yahoo Tech), Steve Guggenheimer (Microsoft) and Brian Barrett (Gizmodo). The general consensus is that there is a lot of clutter out there in terms of apps and platforms and they don’t work seamlessly across devices and interfaces just yet. Things will get noisier before they simmer down, but there will be a trend toward convergence. People will continue to try putting screens different places and see if they stick with consumers.
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