(posts_in_the_category): Creativity
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Marketing Lessons from the World Cup
By Evelyn Castillo on 06/30/2014
There is no doubt about it, reaching Multicultural consumers is a big priority today. For marketers the biggest challenge becomes, how can they effectively reach the Multicultural audience? The days of simply translating copy on General Market creative are long behind us. We live in a Multicultural society, and it is necessary to reflect that in our marketing tactics. With so many different ethnicities and cultures to reach, this can seem like a difficult task. Yet every four years the World Cup starts, and brings with it valuable marketing insight. Let’s face it, the United States today, is just as diverse as the World Cup viewers around the world. So why not take a deeper look at the strategies used to advertise in the World Cup and adopt those same tactics to create strong/lasting campaigns that will resonate with all consumers.
Maxus @ Cannes 2014 - Maxus Endeavour vlog on Day 3
By Maxus on 06/20/2014
Maxus @ cannes 2014 - A Global Team of Local Agencies
By Maxus on 06/20/2014
Maxus @ Cannes 2014 - Maxus Endeavour vlog on Day 2
By Maxus on 06/19/2014
Featuring Nick Vale, Global Head of Planning and his Maxus Endeavour team.
Maxus @ Cannes 2014 - Maxus Endeavour vlog on Day 1
By Maxus on 06/18/2014
Featuring Nick Vale, Global Head of Planning and his Maxus Endeavour team.Featuring Nick Vale, Global Head of Planning and his Maxus Endeavour team.
Read more at http://maxusglobal.com/our-story/our-blog#t2tpb3RoGwmcGwHa.99
Read more at http://maxusglobal.com/our-story/our-blog#t2tpb3RoGwmcGwHa.
Read more at http://maxusglobal.com/our-story/our-blog#t2tpb3RoGwmcGwHa.99
Read more at http://maxusglobal.com/our-story/our-blog#t2tpb3RoGwmcGwHa.99
Maxus @ Cannes 2014 - Exco & Endeavor on the Ground
By Maxus on 06/17/2014
As part of our Maxus Endeavour scheme, we have sent 5 young people from around the Maxus network to Cannes, together with Nick Vale and some of our global Exco to explore the festival. Here, with more from our Maxus Australia and Maxus Spain teams on the ground, are some highlights they've found so far...
