(posts_tagged_with): SXSW

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SXSW 2015 - Technology and Great BBQ

By Angela Jones on 03/23/2015

maxus sxsw

Last week a few of us had the pleasure of attending SXSW. Before the breakfast tacos and Shiner Bock cravings completely subside, we wanted to share with you the major themes we saw coming out of this years conference.
 
1. The Human Touch: It was refreshing to see so many speakers and exhibitors reinforce the thought that to connect, to have meaning and have impact you have to strike at real human emotions. As this is such an interesting topic we explored it further, writing a blog post on this subject.
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Maxus SXSW Round Up

By Maxus on 03/20/2015

Maxus sent a team of our top digital minds to SXSW to report back on key themes and trends across the festival. Here's a round-up of their observations.

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SXSW: In Search of a Higher Purpose

By Nick Vale on 03/19/2015
nick vale
Nick Vale, global head of planning at Maxus, reflects on the joys of getting uncomfortable at the annual SXSW Interactive festival in Austin, Texas.
 
To attempt to pull a singular topic or even a range of topics from the maelstrom of ideas that is SXSW is futile; capturing the current of ideas, their spirit and essence and packaging them up to bring home is invaluable.
 
My personal hope was that the festival would this year go beyond tech (and the repetitive repurposing of tech) in all its GoPro-enabled, drone-delivered 3D-printed glory, and deliver a call to arms to an industry that is all too often self-serving to stop showing off: to start thinking.
 
And I’ve been pleasantly fulfilled. While fully expecting a continued focused on the Internet of Things, everything this year has spoken to tunes of humanisation, higher purposes and ways to make humanity better as a whole.
 
A growing presence of artists and designers signifies an embracing of alternate and entwined perspectives. It’s a refreshing invitation for us to look at problems from a different angle – to pivot our thinking to find ‘the spaces in between’.
 
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SXSW is about breaking in, not breaking out

By Angela Jones on 03/16/2015

angela jones maxus

(Angela Jones, Head of Communications Planning for West Coast, Maxus USA)

Every year I get asked for the big news and innovations coming out of SXSW. And every year, I respond with a big, fat contemptuous (and likely disappointing) ‘No!’ I really shouldn't be such a judgmental jerk.
 
Unless you’ve experienced SXSW, you could easily believe it is just another large trade show, littered with fancy product/brand launches and glossy innovation announcements. And unfortunately, this myth is perpetrated by a large portion of attendees who attempt to distil the essence of SXSW in sexy headlines, 30-second sound bites and instantly trending tweets. 
 
In fact, this is the polar opposite of what SXSW is about. SXSW is not about what's breaking out - it is about ways of thinking, movements and point of views that are gaining traction, and breaking in. And for this reason it is exciting, inspiring and highly tangible.
 
This year there is one overwhelming thought that keeps bubbling up across many different categories, industries and in different contexts: the growing and genuine desire to appeal, connect, and harness humanity and human emotions.
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Leaning Into Change with SXSW

By Angela Jones on 03/13/2014

It’s a common request and expectation that attending SXSW means you return with a plethora of hot trends and new technologies identified. Which you then creatively bundle up and roll out to clients, colleagues and the trade with the intention of looking super smart.  The reality is, the 'SXSW wrap up' is commonplace and often lacks context. Worst of all two weeks post SXSW, once the Texan bbq smell has finally washed out of your clothes, the vast majority of trends get relegated to powerpoint graveyard, and we retract back to our daily grind.

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