(posts_from_date): June 2014
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The SEO SEM Sandwich
By Michael Nicastro on 06/24/2014
SEO better known as, “search engine optimization” is the process of driving free traffic to your site on search engines such as Google, Yahoo, and Bing. The world-wide web is a giant content storage center much like a supermarket stores food. Think of Google, Yahoo, and Bing as the supermarket clerks that assist you in finding your food. Their job is to scan the web for relevant content that we search for.
As a marketer, it’s important to make your content easily accessible for search engines, which allows for increased traffic. To do so, it’s necessary to optimize the following layers of your website. Think of it like a layered sandwich; you’ll need all of the individual ingredients to make it delectable.
Maxus @ Cannes 2014 - Maxus Endeavour vlog on Day 3
By Maxus on 06/20/2014
Featuring Nick Vale, Global Head of Planning, Vikram Sakhuja, Global CEO & Cintia Enriquez from Maxus Endeavour.
Maxus @ cannes 2014 - A Global Team of Local Agencies
By Maxus on 06/20/2014
Maxus is at Cannes this year, picking out key trends, ideas and themes. Here are the latest from our teams on the ground. Maxus Spain have been taking #dronies - selfies taken by drones. Check it out here!
Maxus @ Cannes 2014 - Maxus Endeavour vlog on Day 2
By Maxus on 06/19/2014
Featuring Nick Vale, Global Head of Planning and his Maxus Endeavour team.
Maxus @ Cannes 2014 - Maxus Endeavour vlog on Day 1
By Maxus on 06/18/2014
Featuring Nick Vale, Global Head of Planning and his Maxus Endeavour team.Featuring Nick Vale, Global Head of Planning and his Maxus Endeavour team.
Read more at http://maxusglobal.com/our-story/our-blog#t2tpb3RoGwmcGwHa.99
Read more at http://maxusglobal.com/our-story/our-blog#t2tpb3RoGwmcGwHa.
Featuring Nick Vale, Global Head of Planning and his Maxus Endeavour team.
Read more at http://maxusglobal.com/our-story/our-blog#t2tpb3RoGwmcGwHa.99
- See more at: http://maxusglobal.com/our-story/our-blog#sthash.aNQRUTfx.dpufFRead more at http://maxusglobal.com/our-story/our-blog#t2tpb3RoGwmcGwHa.99
eaturing Nick Vale, Global Head of Planning and his Maxus Endeavour team.
Read more at http://maxusglobal.com/our-story/our-blog#t2tpb3RoGwmcGwHa.99
- See more at: http://maxusglobal.com/our-story/our-blog#sthash.aNQRUTfx.dpufRead more at http://maxusglobal.com/our-story/our-blog#t2tpb3RoGwmcGwHa.99
Maxus @ Cannes 2014 - Exco & Endeavor on the Ground
By Maxus on 06/17/2014
As part of our Maxus Endeavour scheme, we have sent 5 young people from around the Maxus network to Cannes, together with Nick Vale and some of our global Exco to explore the festival. Here, with more from our Maxus Australia and Maxus Spain teams on the ground, are some highlights they've found so far...
Maxus @ Cannes 2014
By Maxus on 06/16/2014
This week, Maxus is at Cannes, exploring the work, checking out great thinking and also hassling the Hoff. Follow our blog for updates from Nick Vale and his Maxus Endeavour team, and also our Aussies on the ground - watch this space!
Lessons from a Burger
By Angela Jones on 06/13/2014
This week I’ve been tortured by the constant stream of sensational looking, taste defying, and heart attack inducing photos of burgers. If you know me, and my obsession with food, you might think this isn’t anything out of the ordinary. But this is where I must stop you; unlike most weeks, this week is unique because my social sphere has been dominated by one unifying theme. Shake Shack.
This week Shake Shack turned 10 and to celebrate this milestone they created a series of culinary collaborations with the world’s hottest chefs. You have David Chang’s ‘Momofuku Shrimp Stack’, April Bloomfield doing The Breslin Burger, Andrew Zimmern’s sharing his AZ Cabrito Butter Burger, and Daniel Boulud’s releasing the fantastically named The Piggle Shack burger.
UPS Brings Shared Value to the World
By Kevin Fitzpatrick on 06/12/2014
UPS embraces the “Shared Value” wave that companies have begun to adopt. In the wake of the 2007 financial crisis, many financial institutions were criticized for “privatizing the profits while socializing the losses.” Rather than viewing business as a “zero-sum” competition, companies should look to create jobs, investments and the philanthropic support that enable communities they serve to thrive.
UPS has been doing this for years, mainly because it is a part of their company culture, but also not something they often socialize. UPS employees on average donate more than 1.2 million volunteer hours each year, and their philanthropic contributions make them one of the largest corporate donors in the U.S. Any company can donate a check or volunteer hours, but UPS believes that companies can make a bigger difference when they share their intellectual properties and company assets with charitable organizations to make a difference.
Weber in Wrigleyville
By Sarah Janousek on 06/11/2014
This year, Chicago’s beloved Wrigley Field turned 100 years old. As the second-oldest MLB park in America, the lovable home of the Chicago Cubs exudes a historic and lively atmosphere. Despite the team’s varying success, the stadium is full of character and continues to draw loyal fans.
One of our clients, Weber Sauces & Seasonings, chose to target these spirited baseball fans this season. Weber has ten in-stadium MLB partnerships across the country, but also wanted to have presence surrounding the iconic Wrigley Field.
5 Steps to Branded Entertainment Success
By Lori Greene on 06/05/2014
93% of marketers are using content marketing, 78% of CMO's think content marketing is the future, and 58% of marketers plan to increase their spend on content marketing this year. Perhaps the most talked-about tool in the content marketing arsenal is branded entertainment, which is a vehicle that's funded by and complementary to a brand's strategy. Its purpose is to communicate a company's image to its target audience in an original way and create positive links between the brand and the branded entertainment piece. So, who is doing it right and what are their secrets? Here are five things to keep in mind:
1. Create a content strategy that’s aspirational, inspirational, clear, broad, and memorable and make certain that it ties well to the company mission.
2. Ensure that the content you create will help achieve your brand goals.
3. Tell a compelling story that touches on your brand attributes.
4. Make an emotional connection.
5. Save the hard sell for your ads
Google Glass: The Future is Here
By Javier Sanchez on 06/04/2014
Google Glass sold out during the one-day online sale recently, and the price of the new tech gadget was revealed as $1,500.
Scary, but true; you can now walk along the streets and see people wearing crazy glasses and talking to virtual people like they were Terminator or Robocops. According to Business Insider, Google Glass sales are expected to hit 21 million units per year by the end of 2018.
Now we must ponder the question, will this change our way of life? I still remember one my first offsite meetings at Maxus a few years ago with Brian Stern and the Barclays team. We went to the New York Times’ office, not to talk about their latest media offerings, but to talk about the future of technology.
