(posts_from_date): July 2014
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The Future is Coming
By Lori Greene on 07/29/2014
Last week at the Content Council conference I was thrilled to hear keynote speaker Sarah DaVanzo talk about the future. Here are some highlights of what she said:
- We live in a VUCA world — volatile, uncertain, chaotic, ambiguous.
- 3D Printing and Drones have gone mainstream - they’re in Sky Mall magazines on airlines now. 4D Printing, using living matter and time as the fourth dimension, is just around the corner.
- Drones - fraternities are hiring drone companies to shoot their parties from above and travel destinations are buying the airspace above them to allow guests to shoot special events there.
Instagram Advertising: The Beginning of a New Era
By Zachary Shapiro on 07/15/2014
Advertisers, businesses, and consumers today are faced with an ever-expanding presence of digital media. Similar to the introduction of the DVR allowing people to skip commercials on TV, internet advertising can be easily avoided by skipping video ads and just ignoring banner ads on websites. This is why, and as many businesses are starting to realize, social media—specifically Instagram—is the answer to their problem.
Instagram has been a prominent form of social media since its creation in 2010, its purchase by Facebook in 2012, and its continued growth today. Instagram is a medium in which people post pictures and videos while following the posts of their friends and other users they are interested in. People follow what they want and like to see, and they do not want to waste their time. Businesses have caught onto this, and instead of flooding advertisements into pages and placing intruding videos like on so many other sites, they have integrated themselves into the fabric of Instagram, and actively participate while subtly advertising their brand.
Thinking Young
By Angela Jones on 07/08/2014
Nike - For the Love of Football (Soccer)
By Lori Greene on 07/03/2014
The very best branded entertainment videos tell a wonderful story, are timed to gain maximum impact in the cultural zeitgeist, and reveal the brand subtly. That’s why everyone is now talking about Nike. The company’s Chief Marketing Officer Davide Grosso, had this to say about the project. “The idea behind ‘The Last Game’ is to show the world that Nike, like any true lover of football, believes that the game should be brilliant, daring, and bold. Having the confidence to take risks is absolutely vital in football.
