(posts_from_date): May 2014

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Will Swarm be Buzzworthy?

By Lori Greene on 05/29/2014

swam app

Way back in 2009 during the old days of mobile apps, I was hooked on Foursquare. Collecting badges, checking in, and seeing where people I know hung out was a fun game, a competition of sorts.  Becoming mayor of a location … any location (I was mayor of a gas station once) made me extremely happy back then. I got coupons for clothing and a free Frisbee from Whole Foods when retail outlets caught on to the Foursquare craze. That phase lasted about six weeks and then I barely touched the app again. Having thoroughly utilized all its features and not having enough friends join the party, I stopped using it and only occasionally picked it up to find restaurants nearby. For me, Foursquare’s time had come and gone. 
  
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DMPs and Data Flow

By Nikos Tsagaroulis on 05/28/2014

Data now informs almost all aspects of digital media. Data management platforms (DMP) have emerged to help marketers, publishers and other businesses make sense of it all. A DMP is a data warehouse. It’s a piece of software that sucks up, sorts and houses information, then spits it out in a way that’s useful for marketers, publishers and other businesses. It’s more than a database in that it ties all activity, resulting campaign and audience data together in one, centralized location and uses it to help optimize future media buys and ad creative. It’s all about better understanding customer information. Unlike a DSP which is used to actually buy advertising based on that information, a DMP is used to store and analyze data. Information is fed from a marketer’s DMP to its DSP (Demand-Side Platform) to help inform ad buying decisions. 

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LinkedIn Breaks Through the Chinese Wall

By Kristina Klaffenboeck on 05/22/2014
 
With a social media landscape that changes nearly everyday, older networks need new and innovative ways to keep not only users, but advertisers engaged. LinkedIn, the world’s largest professional social media platform has found ways to do that by evolving and expanding its current network. Here’s what’s new at LinkedIn:
 
Welcome to China
In early May, LinkedIn launched its simplified Chinese language portal in China. While it already has over 4 million members in China, the majority of those members are Western-educated and/or expats living in China who use LinkedIn’s English-language pages. This marks LinkedIn’s first attempt at targeting the 140 million Chinese business professionals instead of their usual target: multinational Asian professionals who travel extensively outside of China.
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The Ugly Sisters of Digital Media

By Rob Norman on 05/21/2014
 
The twin issues of viewability and fraud are the ugly sisters of online advertising. If an ad can't be seen, it's worthless. If the viewer is a machine, it's criminal. The GroupM view is simple; if an ad can’t be seen, we won’t pay.
 
After months of testing in the United States, the MRC and IAB minimum threshold for display viewability has finally been unveiled. The video standard is awaited. GroupM and Xaxis have actively participated in the programs. Our conclusions are two-fold
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The Internet of Wearable Technologies

By Daylon Soh on 05/19/2014

14217451022_829a43258e_b.jpg

Interest in wearable technology has grown considerably in the past few years with the announcement of Google Glass in 2012 and Pebble smart watches exceeding its funding goal, raising more than US$10 million in its Kickstarter campaign in the same year.

Since then, we’ve seen many more smart watches being announced by consumer electronic brands like Samsung and Sony. Possible rivals of Google Glass have also been spotted such as Israeli startup, eyeSight Mobile Technologies.

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A Letter From Lexi

By Alex Ryan on 05/15/2014

letter from lexi

 

Not sure if I’m a little old school, or perhaps just a little lonely, but either way I was tickled pink last week after receiving a hand written letter from a lovely lady named Lexi. To set the scene, I had just purchased a new set of flashy specs from Warby Parker and Lexi happened to be my customer service representative who processed my order.
 
This letter wasn’t like any other letter I had received. It wasn’t a bill. It wasn’t a coupon. It wasn’t a bank statement. It was a hand written thank you note. For me and only me.  
 
Anyone near me would have thought I had received a letter from the queen. I stood up. I blushed. And I told no less than 6 people around me how nice the gesture was. 
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"Fantabulous" Hat Trends

By Kenetta Bailey on 05/12/2014
fantabulous fashionable hats
 
I’ve always been a lover of accessories, and hats have been one of my favorite accoutrements. There are traditional times when women adorn their crowns with various types of chapeaus. From the Kentucky Derby to Easter Sunday to Mother’s Day, women wear the most “Fantabulous” fashionable hats on special occasions. Yes, I partake in the occasion wearing, but I believe in bringing out a hat anytime. Hats are the ultimate accessory and eye-catching fashion statement.
 
As of late, I’ve been sporting fascinators of all colors, shapes and heights.  Some have feathers, ribbons, jewels and/or swirls of piping. I’m glad that Kate Middleton made fascinators popular again. I like fascinators because they are lightweight and I NEVER get hat hair when I wear them. However, as much as I love them, fascinators aren’t right for every occasion. Nevertheless, there’s a type of hat which is appropriate and will work for almost any situation.  
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Why I love Maxus and Lobster Risotto

By Brian Stern on 05/08/2014

Brain Stern Maxus blog

In our business we meet a lot of people. Most meetings begin with an awkward dance through trivial small talk to pass the time waiting for elevators and walking to conference rooms. One of the most common questions I get asked is, “so how long have you been with Maxus?”  Well, recently I passed my 13th anniversary with GroupM and I am approaching 6 years with Maxus – I joined shortly after the birth of the company.  When I inform people of my tenure, the first response is shock. This is an industry where people change agencies with the seasons. The typical follow up is, “wow, what’s kept you here so long?”  It’s just small talk so my inevitable response is a very simple “I love it here”.  No one ever probes deeper to find out why I love it here. I don’t know that anyone cares to know why.

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“5 Key Hispanic Trends” That Marketers Shouldn’t Ignore

By Leyda Reyes-Rodriguez on 05/07/2014
5 key hispanic media trends
 
1. Total Digital Domination 
It is no surprise that Hispanics are early adopters of technology and that they over-index in just about everything Digital. Hispanics are perhaps the youngest, most digitally savvy and most socially connected consumer group- this makes them very attractive to advertisers looking to engage beyond traditional media. The portability and connectivity that Mobile provides is driving unprecedented Digital behaviors among Hispanic consumers; advertisers should consider a screen agnostic media approach to capitalize on these Digital behaviors.
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Has Google Given up on Google+?

By Dan Cristo on 05/05/2014

On April 24th, the man behind Google+, Vic Gundotra, announced he was leaving Google immediately. His departure sparked rumors that Google is moving their focus away from Google+, perhaps keeping the product alive, but not as heavily investing in their social strategy. Is there any merit to these rumors?

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Woofs of Wisdom

By Nicole Nowakowski on 05/01/2014
 
dogs at work
(My dog Cricket getting the job done)
 
Being a passionate dog owner and having the privilege of working on Purina, a client whose passion is people’s pets, I’ve had the opportunity to appreciate the incredible role a dog can play in one’s life. Not only do they provide unconditional love and support, but they can teach us quite a bit about developing successful relationships, which is at the heart of the Maxus planning philosophy, Relationship Media. We not only focus on developing deep and long lasting bonds between our clients and their consumers, but also work to foster respect and trust both internally at Maxus and externally with our clients.  
 
Every relationship is a journey; the lessons learned while raising my dog are directly applicable to the client relationships I am building at Maxus and the work my team does on their behalf. 
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