The Male Gifter
Turning men into winning gift givers
Research showed men take pride in being the hero each holiday, but are anxious about getting the wrong gift. We needed to discover a new way to engage with men and show them that PANDORA Jewelry is the solution to their holiday gift-giving anxiety.
Change we navigated:
We needed to approach the male gift giver in a way that creates impact followed by action, in a category they typically would shy away from.