We found that GE Monogram’s proposition ‘The Kitchen is the New Living Room’ made them stand out from the competition. So we decided to play up to this proposition through an exclusive partnership with the highly relevant Architectural Digest magazine. The campaign included content, events, print ads, as well as digital and social media elements.
Architectural Digest created a custom section in the magazine called ‘Cooking AD’, which covered a series of events that centred around the GE Monogram kitchen. The events were hosted by well-regarded chefs, and featured renowned architects and interior designers as guests.