Keep calm and pick a side
Creating history & increasing viewership by 91%
For years, brands have been trying to engage Americans in the English Premier League. Many millions of dollars have been spent trying to gain traction around ‘the beautiful game’. All attempts have failed. So, when NBC Sports Network secured exclusive rights to broadcast Premier League soccer in the US, they turned to Maxus USA for help.
We realised that soccer lovers worldwide become fanatical because they love their team, not just the game. So NBC needed to move the conversation away from the beautiful game and its biggest stars and instead start talking about passionate allegiances.