Abbie Baisden
Global Content Manager
As the media industry settles back into every day life following the annual smorgasbord of creativity that is the Cannes Lions Festival, we bring you five stories that you should know about:
- Twitter is launching ‘Project Lightning’, a curation tool that will allow users to create streams of tweets, images and videos to follow live events.
- Snapchat has introduced branded geo-filters, to further monetise the social app in ways the user will actually enjoy!
- Taylor Swift single-handedly saves the music industry... or strikes a fair deal for artists on Apple Music at least.
- Google has crunched the data to fdiscover what makes a YouTube ad ‘unskippable’.
- Of course we had to include a taste of Cannes so you don’t have to give it up cold turkey! Take a look at all the winners here.
